23 May '12, 2am

Research on Singaporean mobile shoppers reveal potential opportunities for retailers

Research on Singaporean mobile shoppers reveal potential opportunities for retailers

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Powered by WP Greet Box Singaporean mobile shoppers Commissioned by PayPal, The Nielson Company conducted an online research study ‘PayPal Online and Mobile Shopping Insights 2011’ in order to develop a greater understanding of the mobile commerce market and the habits of Singaporean mobile shoppers in 2011. The research surveyed a representative sample of 1009 Singaporean online shoppers aged 18 and above, of which mobile shoppers* constitued 482 respondents. It covered topics such as categories of mobile commerce, where consumers engage in mobile commerce, what they would like to purchase and how much of the Quick Response (QR) code has been infiltrated into their daily lives. The results reveal new opportunities for retailers and categories that are posied for future...

Full article: http://e27.sg/2012/05/23/research-on-singaporean-mobile-s...

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