23 May '12, 3am

Documenting social fashion commerce platform, Clozette’s, successful break into the Pan-Asian market

Documenting social fashion commerce platform, Clozette’s, successful break into the Pan-Asian market

Clozette is currently looking to break into the China market with a differentiated approach. Underlying all these initiatives is their mission to be the premium social shopping and fashion discovery destination in the region based on what is termed as the 4Cs: Content, Community, Context and Commerce. While Clozette Shoppe features more than 600 international brands with over 30,000 products, curating both emerging and established Asian designers is still a key component of their strategy.

Full article: http://e27.sg/2012/05/23/documenting-social-fashion-comme...

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