25 May '12, 4am

It’s the numbers that count

It’s the numbers that count

The language of business is finance. For every ten words, you need one number. If you don’t, you’ll easily get fluffy. This notion rings true not only for listed corporations; it is just as valid for startups. I see many investor pitch decks that are impressive in their vision and the way that their innovative product solves a real problem. But often, the story falls flat when it comes to the numbers. When I say numbers, I am not just talking about the financial projections and forecasts. Investors are very skeptical of those anyway. What is more important is to display a deep understanding of your own business model, the dynamics of your model, and the key metrics in your model that drive the financial performance of your business. In other words: your

Full article: http://e27.sg/2012/05/25/it%e2%80%99s-the-numbers-that-co...

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