27 May '12, 4am

Heard of domain squatting? Well we seem to have app squatting as well, developers beware

Heard of domain squatting? Well we seem to have app squatting as well, developers beware

This is bad on two levels, firstly- in the food blogging segment, word of mouth (no pun intended) is critical to your credibility. Should someone recommend the app to a friend and he or she downloads the wrong app mistakenly, it could lead to lost revenue. Secondly- to be quite frank, the fraudulent app is pretty darn lousy. It’s full of dodgy advertisements, and the user experience is pretty rough. This is the equivalent of domain squatting. This is app squatting to generate revenue from gullible users tapping on ads. If the user truly believes it is the correct application, this has significant implications for your reputation and brand equity.

Full article: http://e27.sg/2012/05/27/heard-of-domain-squatting-well-w...

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