3 Lessons In Brand Management From Michael Jackson

3 #Branding #Lessons from #Michael Jackson

Fundamentally, the way Michael Jackson managed to control the media to amplify his brand is what’s noteworthy here. He was the part 24/7 be it on stage or off. This lesson is important as we arrive at a time where it is no longer possible for CEO’s and company bigwigs to direct consumers from within their gilded cages. We have moved past the stage where companies could find success organizing expensive advertising campaigns which essentially shout at the consumer in order to get their attention. With social networking, companies are moving forward with consumer engagement whereby spreading the brand’s message is now about tapping into the conversations that one’s customers are having about one’s brand.

Full article: http://sgentrepreneurs.com/commentary/2010/07/13/3-lesson...