19 May '15, 7pm

Business Partnerships – What Can We Learn From Them?

Something exciting recently happened in Australia. The online restaurant booking company, Yumtable.com.au announced a partnership with Uber, the limousine driving service that has created quite the buzz all over the world, as a replacement for personal driving, taxi cabs, or other modes of transportation in congested urban areas. This partnership is really the perfect match. Now, diners can book their reservations as well as their transportation, all in one place. Of course, to launch their partnership, YumTable.com.au and Uber are offering all kinds of special deals. What Small Entrepreneurs and Start-Ups Can Learn From Partnership Stories The concept of strategic partnerships and/or cross-over marketing is not new. Consider any of the major travel sites – you can book your airline, rent a car, make your hotel reservations, and even purchase advance tickets to entertainme...

Full article: http://hackerspace.lifehacker.com/business-partnerships-w...

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