What’s exciting about the whole new innovation is that it sees an amazing conversion rate from users: an 87 percent click through rate to receive bonus and view offers, 50 percent accepts the offer, and 27 percent redeems the actual reward. The pricing for the sponsored chops works based on actions and not just impressions. First, a fee per click is charged towards the merchant, and merchants will then be refunded for the cost of the chop. If the user completes another social tasks, there is another fee for the acquisition. Perx currently claims to be the only concept that helps subsidize the cost of the chops or loyalty rewards for its merchant. The high click through rate for the Sponsored Chop sees more advertisers snapping up the introductory offers from Perx.