06 Aug '12, 8am

Harpoen, a digital graffiti app, could be a billion dollar idea @Harpoenltd

Harpoen, a digital graffiti app, could be a billion dollar idea @Harpoenltd

Harpoen, a digital graffiti app, could be a billion dollar idea August 6, 2012 by Terence LEE Startups like Harpoen are the sort shunned by many Asian investors — they won’t make money for many years. That’s because they’re so forward-thinking that the market may not be ready for them yet. But the huge risks they bear could have immense payoffs, precisely because they are far ahead of the curve. So what exactly is it about Harpoen that makes it so dangerously enticing? Well, essentially, it is an augmented reality (AR) mobile app that lets users leave digital graffiti on real world objects and locations, and allows other users to view them. The company was founded in Indonesia by J.P Ellis and John Patrick, who are Americans based in Jakarta. The app was launched for the iPhone in March and has since amassed tens of thousands of user-created “harps” in the capital city and...

Full article: http://sgentrepreneurs.com/innovation-technology/2012/08/...

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