16 Aug '12, 4am

@Abratable puts a twist on web restaurant reservations, offers mass bookings and loyalty

@Abratable puts a twist on web restaurant reservations, offers mass bookings and loyalty

Abratable puts a twist on web restaurant reservations, offers mass bookings and loyalty points August 16, 2012 by Terence LEE Online restaurant reservation site Abratable has the unfortunate distinction of starting almost a year after its competitors Chope and Reserveit.sg . SingTel, which recently acquired restaurant portal HungryGoWhere, has also ventured into this space. This means that Abratable, which is based in Singapore, will have to pull all stops and differentiate itself sufficiently from its competitors, catering to a different clientele. It has gone about it in a very interesting way. Founded in May 2012 by Ankur Mehrotra, a former banking executive with Standard Chartered Bank and the International Monetary Fund, Abratable, I was told, is funded by a group of “prominent bankers in the city”. So, unsurprisingly, the service caters to high-power executives who w...

Full article: http://sgentrepreneurs.com/innovation-technology/2012/08/...

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