16 Aug '12, 6am

Japan is Asia-Pacific’s champion in watching online videos

Japan is Asia-Pacific’s champion in watching online videos August 16, 2012 by Terence LEE If an award were to be handed out to the most avid online video watchers in Asia-Pacific, the Japanese would receive it. That’s according to comScore ‘s video measurement tool Video Metrix , which revealed that Japanese Internet users watch 242.5 videos a month on average, or a staggering 8 videos a day. Hong Kongers are a miserable second with 180.7 videos a month, while Singaporeans, in third place, can only manage a measly 158.1. The global average is 159.4, or just over 5 videos a day. Why the Japanese consume so many videos is a very big mystery to me, which begs the question of: What exactly are they watching? Anyway, the study also measured other things as well, such as the total reach of videos on a country’s web population and the top video destinations in each country. Unsur...

Full article: http://sgentrepreneurs.com/news-stop/2012/08/16/japan-is-...

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