Indonesia’s e-commerce market only 0.7% (USD 0.9B) of total retail sales: DailySocial report

Huge opportunity here: Indonesia’s e-commerce market only 0.7% (USD $0.9B) of total retail sales.

Average annual e-commerce spend per e-commerce user is USD 256, lower than Brazil (USD 824), China (USD 799), and United States (USD 1,111). Percentage of e-commerce users out of the internet population is 6.5%, again lower than Brazil (17%), China (28%), and US (71%). More than 2/3 of e-commerce users access the Internet via desktops or laptops at home. More than a quarter of users spend over 30 hours per week online. Search and social networking are the most popular applications of the Internet for e-commerce users, with many Indonesian businesses engaging potential customers through these channels. Fashion items are the most popular goods bought online, followed by travel bookings and music/video/games. More popular categories in developed markets, like grocery shopping, are non-existent. Half of online shoppers use Kaskus or Facebook to shop. Bank transfer remains the ...

Full article: http://sgentrepreneurs.com/commentary/2012/08/27/indonesi...