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21 Sep '12, 1am

A simple suggestion for improving app discovery on Android and iPhone by @animoca

A simple suggestion for improving app discovery on Android and iPhone by @animoca

A simple suggestion for improving app discovery on Android and iPhone September 21, 2012 by Guest Contributor Are apps already installed on people’s smartphones hampering them from discovering your cool new app? Animoca , as a global developer and publisher of mobile games, is particularly interested about the problem of app discovery. According to Nielsen’s Mobile Media Report : “63% of users discover apps by browsing or searching within app stores.” Once an app reaches the upper range of the “Top” charts, it becomes visible to a much higher number of users and its download rate accelerates significantly, which means a presence high up in the charts is a bit like the Holy Grail of app publishing. The real estate on a smartphone screen is limited but highly valuable to app discovery – and yet, this screen real estate is far from fully utilized. An iPhone displays 5 items p...

Full article: http://sgentrepreneurs.com/2012/09/21/a-simple-suggestion...

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