29 Mar '16, 8am

Mi Ecosystem (米家) – Xiaomi’s new sub brand and the new Mi Induction Heating Pressure… https://t.co/YKCbZEFh5k

Mi Ecosystem (米家) – Xiaomi’s new sub brand and the new Mi Induction Heating Pressure… https://t.co/YKCbZEFh5k

The “Mi Ecosystem” or 米家 (translated as Mi’s Home) sub-brand covers a range of products manufactured by Xiaomi’s ecosystem partners, with a philosophy of making products that stand out as works of art in daily lives. To build the Mi Ecosystem, Xiaomi has so far invested in 55 companies that design and manufacture products beyond its three core product categories: smartphones, smart TVs and smart routers. Among these, 29 companies including Zhimi (which makes the Mi Air Purifier) and Viomi (which makes the Mi Water Purifier) have been incubated by Xiaomi from their founding. Mi Induction Heating Pressure Rice Cooker is Xiaomi’s first product under the new “Mi Ecosystem” sub-brand. At RMB 999 (SGD~215), it is less than 40% the price of comparable high-end Japanese induction heating pressure rice cookers, and will be available for sale on Mi.com in China during Mi Fan Festiva...

Full article: http://justinlee.sg/2016/03/29/mi-ecosystem-xiaomis-new-s...

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