01 Oct '12, 4am

Finance-for-kids startup PlayMoolah partners with OCBC Bank, gains access to 200,000 Mighty Savers

Finance-for-kids startup PlayMoolah partners with OCBC Bank, gains access to 200,000 Mighty Savers October 1, 2012 by Terence LEE Singapore startup PlayMoolah announced today that it has secured a partnership with OCBC Bank , one of Singapore’s largest financial institutions. The partnership will give the bank’s Mighty Savers an option to sign up for PlayMoolah’s online education game, which teaches personal finance to kids. The Mighty Savers initiative is a kids’ savings program launched by the consumer and business bank 5 years ago. Aimed at children under 15 years old, the program now has 200,000 accounts, up from 100,000 two years ago. The tie-up would certainly benefit PlayMoolah in terms of customer acquisition and marketing buzz. A licensing agreement is also involved, giving the startup a source of revenue. From today, Mighty Savers can access PlayMoolah after they...

Full article: http://sgentrepreneurs.com/2012/10/01/playmoolah-partners...

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