To 1,000 and beyond: Startup growth hack strategies

To 1,000 and beyond: Startup growth hack strategies: “Build a better mousetrap, and the world will bea... #technews

“Build a better mousetrap, and the world will beat a path to your door.” Ralph Waldo Emerson’s theory of business success was on the right track. But there was one important ingredient he forgot to mention – the need to get the word out. Without a growing user base, even the most brilliantly designed mousetrap will eventually be gathering cobwebs in a dusty corner. Building that user base is a time consuming activity. According to Gabriel Weinberg, you should plan on spending 50 percent of your time in gaining customers. You might be looking at your to-do list wondering how you can focus on customer growth when you’re pulling all-nighters just to accomplish product development. The answer is simple, though the execution isn’t: you just gotta do it. Marketing is crazy important. It’s the rare product that isn’t competing with a slew of other similar competitors. And even if...

Full article: http://e27.sg/2012/10/03/to-1000-and-beyond-startup-growt...