03 Oct '12, 4am

Indonesia’s mobile loyalty space heats up with latest entry Pouch via @e27sg

Indonesia’s mobile loyalty space heats up with latest entry Pouch via @e27sg

Pouch is the latest startup in Indonesia which aims to bring customer loyalty to the mobile. Mobile loyalty is nothing new. We have covered the various players in this space extensively on e27. In Singapore, one of the leading players in this space is Perx, which has awarded more than a quarter of million “chops” to its users to date. There is also around!, which recently received a S$200,000 follow up funding from Crystal Horse Investment . Of course, Squiryl is another player which recently expanded to target the bigger market in Indonesia . Joining Squiryl’s quest to dominate the mobile loyalty space in Indonesia is Pouch , which was launched over the weekend. Pouch allows customers to turn their phone into a digital loyalty card and collect stamps every time they shop. Customers simply scan a merchant specific code to receive points, and can later exchange these points...

Full article: http://e27.sg/2012/10/03/indonesias-mobile-loyalty-space-...

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