09 Oct '12, 7am

RichMediaAds turns boring banners ads into interactive rich media “mini-websites” via @e27sg

RichMediaAds is a web-based do-it-yourself tool to easily create interactive rich media banner ads. Online banner ads are nothing new and it’s also known that they only receive click through rates as low as 0.17% . The fact remains that people who see online banner ads do not like to click on them. This is because websites visitors who visit a site to consume content will be diverted away when they click on these banner ads. To solve this problem, RichMediaAds is creatively turning banner ads into “mini-websites” within websites. Founded by Alvin Koay, RichMediaAds is incorporated in Singapore but based in Malaysia. Alvin and his team previously took seed funding from a publicly-listed company in Japan called i-Freek Inc and tried to build MobileApps.com. You might remember that it did not turn out well and they have since shut it down and focused on RichMediaAds.com. Rich...

Full article: http://e27.sg/2012/10/09/richmediaads-turns-boring-banner...

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