09 Oct '12, 10am

RichMediaAds lets anyone create interactive ads that act like websites-within-websites

RichMediaAds lets anyone create interactive ads that act like websites-within-websites October 9, 2012 by Terence LEE RichMediaAds is intended to be simple to use. Malaysian serial entrepreneur Alvin Koay wants to stand up for the little guy. His first tech venture, MobileApps, strove to help developers rise above the din and get discovered through interactive ads. Now, with his new startup RichMediaAds , a self-serve ad creation platform, he hopes to enable anyone to make ads that are more clickable than even professionally made ones. Alvin’s bet is that by turning ads into actionable and interactive mini-websites, advertisers can generate far more bang for their buck while publishers can charge higher rates. So just how are the ads interactive? Here’s a laundry list: It can play videos, conduct a poll, make reservations, redeem a special offer, and buy stuff. And that’s ...

Full article: http://sgentrepreneurs.com/2012/10/09/richmediaads-lets-a...

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