@mikonawa When sleeping with your co-founder is a great idea: 3 couples share their thoughts
J: One obvious advantage is trust. You need to be able to trust the person you’re working with. Also you need to share the same sort of long term values and goals. And when you work with a business partner and when you work with several, everyone has different priorities. They might be in different phases of their lives. Some might have babies, some might want to go off and do their own things after 2-3 years. Whereas as a couple — of course hopefully it’s a long-term relationship — the couple shares the same values and priorities. That allows you to make longer-term commitments and decisions as opposed to making decisions for self-interest. You really think for the company.