18 Oct '12, 1am

Mobile survey app DataField makes the world flatter by helping companies understand Asia

Mobile survey app DataField makes the world flatter by helping companies understand Asia

Mobile survey app DataField makes the world flatter by helping companies understand Asia October 18, 2012 by Terence LEE Every company wants to cash in on Asia, widely touted as a region of growth. But simply plonking Western products into Eastern markets using the same marketing methods don’t work. They need to understand local markets and consumer behavior. DataField wants to make the process data collection easier. Based in Ho Chi Minh City, Vietnam, DataField is a startup that is digitizing the entire process of getting field data through web and mobile apps. Pollsters can download an app to their smartphones, head out to the streets and conduct surveys. No internet connection is necessary for the app to work. Once the results are stored, they can be immediately uploaded to the cloud administrators can view a summary from the web dashboard. The data is stored in CSV fo...

Full article: http://sgentrepreneurs.com/2012/10/18/mobile-survey-app-d...

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