18 Oct '12, 3am

Nice article, still very relevant - The Gold Digger’s Pants via @sharethis

At around the same time, a Jewish merchant saw that the massive number of native and immigrant gold diggers had one common problem: their cotton pants were tearing like Kleenex against the rough terrain that they had to navigate. He experimented with a new material called denim, and thought that it had the toughness to withstand the activity and yet was economical and comfortable enough. He started selling these new pants to gold diggers, they were called “jeans”. His name was Levi Strauss, he was the founder of the only born-by-gold-rush company that is still standing today. ( Fun facts: Mark Twain tried mining for gold but failed, fortunately his pen was mightier then his pick. Lotta Crabtree “ child actress who made millions singing for gold diggers. )

Full article: http://sgentrepreneurs.com/2006/06/08/the-gold-diggers-pa...

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