24 Oct '12, 10pm

What does it take to build a successful #FinancialTech #startup?

What does it take to build a successful #FinancialTech #startup?

The financial tech startup scene is a marathon and not a sprint, shares our guest contributor ST Chua, who is a serial entrepreneur, and co-founder of Perfectsen, a B2B financial technology startup. Many have ask how different is it to build a startup in the financial technology space as compared to direct-to-consumer business models, such as e-commerce or the daily-deal space which I was from. As Perfectsen – a company that I co-founded with a couple of partners — would be presenting in the upcoming FinovateAsia 2012 event, I thought it is timely to share some lessons and insights I have came across up to this point. These points would mainly be from a business-to-business (B2B) perspective. First and foremost, in the financial tech, it is a marathon, not a sprint. In the daily-deal space, I was used to immediate hour-to-hour growth and deals are signed the very first tim...

Full article: http://e27.sg/2012/10/25/what-it-takes-to-build-a-success...

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