25 Oct '12, 6am

#Visa study cites top reasons why buyers shop online.

#Visa study cites top reasons why buyers shop online.

Research shows that enhanced security and improved multi-device access drive online shopping growth. Visa recently conducted a study called The Visa e-Commerce Consumer Monitor Research 2012 in collaboration with TNS, and discovered that nine out of ten people have performed an online purchase in the past year. This speaks volumes of the growth potential of online shopping worldwide. Not only that, prior to purchasing online goods, respondents revealed that online browsing is equally important, as it allows them to further understand products such as CDs, DVDs and fashion apparel, and convinces them to make a purchase. According to Paul Jung, online browsing is an essential part of the shopping experience, and the availability of various internet access devices allows shoppers to shop at their convenience. Forty percent of respondents claim to have browsed online for produ...

Full article: http://e27.sg/2012/10/25/visa-study-cites-top-reasons-for...

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