30 Oct '12, 6am

ERIIN is bringing Asian Pacific designers to the rest of the world @shoperiin

ERIIN is bringing Asian Pacific designers to the rest of the world @shoperiin

ERIIN is bringing Asia Pacific designers to the rest of the world October 30, 2012 by Joyce HUANG ERIIN.com actively promotes and seeks budding artists to introduce them to the international fashion scene. Being a struggling fashion designer is hard. A lot of work goes into producing that single piece of garment. From conceptualizing a unique design, to sourcing for the perfect fabrics, to actual production, then photographing your artwork with the right model and getting distributors to put it on their store racks. You get the point. You’ve spent a lot of time and money by the time you’re done, all you can do is hope and pray that someone hears about your designs and that you’re suddenly featured on Fashion Week. Okay, so I’m not sure if that’s how it happens, but unless there’s a local version of Project Runway in Singapore and the region, I’m sure it’s pretty rare that ...

Full article: http://sgentrepreneurs.com/2012/10/30/eriin-is-bringing-a...

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