15 Nov '12, 9am

Vuclip secures US$13m in Series D funding from SingTel Innov8, JAFCO Ventures and NEA

- UniQlick, a Beijing-based start-up, announced today that it has received US$5 million in Series B funding led by SingTel Innov8 and Mustang Ventures. Launched in 2010, UniQlick has developed its On Demand workflow solution to help agencies and advertisers scale their digital advertising operations by overcoming the challenges of executing digital advertising campaigns in China’s complex market. On Demand automates the majority of the campaign workflow, making execution less labor-intensive. It also enables users to centralize and standardize campaign administration, which helps them overcome issues caused by a lack of uniform digital standards. “Everyone acknowledges that real-time bidding is in China’s near future but advertising operations have been built around planning and buying of fixed inventory,” says UniQlick CEO Esther Yang. “The challenge for agencies and adve...

Full article: http://innov8.singtel.com/news.html#vuclip

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