20 Nov '12, 6am

Singapore ranks first in social media use but last in terms of corporate performance

Singapore ranks first in social media use but last in terms of corporate performance

According to a report by social media firm RockPublicity.com, Singaporeans are the heaviest social media users with 68.1% of the total population using social media regularly. Yet, despite the high social media penetration, firms in Singapore rank low in corporate social performance and miss out on potential sales loss of 67.5 million Singapore dollars each month. This is compared to other Asian countries such as Indonesia, South Korea, United Arab Emirates, Philippines, Malaysia, Vietnam, India and Japan. According to Leon Hill, CEO of RockPublicity, this phenomenon comes from the fact that “Singaporean companies are either very slow to take up using social media as a tool for advertising and promotion, as well as customer relations and brand building.” This can mostly be attributed to the lack of proper training and knowledge in social media by local corporations, as wel...

Full article: http://e27.sg/2012/11/20/singapore-ranks-first-in-social-...

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