Also known as #OutfitOfTheDay, #OOTDX is Asia's new fashion social network.

Instagram-inspired fashion social network, #OOTDX takes on Asia

e27.sg 02 Dec '12, 7am

Also known as #OutfitOfTheDay, #OOTDX is Asia's new fashion social network.

A lover of how Instagram made photo-sharing fun through its community and strong feedback loop, Jon Yongfook Cockle wanted to use this inspiration to create a fashion social network that married editorial and e-commerce. That was how #OOTDX got started. Also know as Outfit Of The Day, the platform is a place where fashion lovers can come and share their everyday outfits. Users can also enjoy each other’s outfits and search by country and hashtags . Similar to Instagram, users can follow other users they like and get a Facebook-like feed of activity around their content; who is liking their outfits, who is following them and who is commenting on their outfits. The newly-launched site has already received more than 100 uploads on its first day and is looking to have upcoming features such as an editorial and e-commerce section. “By marrying these elements, we are essentially...

Full article: http://e27.sg/2012/12/02/instagram-inspired-fashion-socia...

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Also known as #OutfitOfTheDay, #OOTDX is Asia's new fashion social network. [link]
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Also known as #OutfitOfTheDay, #OOTDX is Asia's new fashion social network. [link]
@joashweecikai » 02 Dec '12, 8am
Also known as #OutfitOfTheDay, #OOTDX is Asia's new fashion social network. [link]