05 Dec '12, 4am

[email protected] aims to end gay discrimination by promoting #HongKong's #LGBT-friendly businesses

.@PinkDollarApp aims to end gay discrimination by promoting #HongKong's #LGBT-friendly businesses

Pink Dollar aims to end gay discrimination by promoting Hong Kong’s LGBT-friendly businesses December 5, 2012 by Terence LEE Paul Ramscar got a strange look from a sales staff when he once entered a jewelry store with his boyfriend. He could tell that the sales person behaved awkwardly — a reaction he didn’t get when he entered the same shop alone. While Hong Kong is one of the most gay-friendly places in Asia, gay discrimination is still prevalent. That personal encounter was one of the things that prompted Paul to create Pink Dollar , a mobile app that serves as a directory of LGBT-friendly businesses. Sounds straightforward, but there’s more to it. One challenge Pink Dollar faces is to determine which businesses are safe zones for gays. “Some of them just want to ride on the pink dollar. We want to be careful about who we add onto platform,” said Paul, who decided to le...

Full article: http://sgentrepreneurs.com/2012/12/05/pink-dollar-a-mobil...

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