05 Dec '12, 8am

#Advertising has forced #Facebook Page admins to be smarter about #community engagement and management

#Advertising has forced #Facebook Page admins to be smarter about #community engagement and management

A step which most brands are taking now to ensure that content continues to be served to their fans is getting fans to add the page to their interest lists. However, beyond that, this move forces everyone to become smarter at engagement and community management. In fact, I would go so far as to argue that this could, in the long run, be a move that makes the Facebook experience better for the end-user, with more thoughtful posts that help improve the quality of engagement. My feel is that no company, not even giants like Coca-Cola, are going to have Facebook advertising budgets huge enough to pay for each post of theirs to be promoted. What may work best is a hybrid model: paying occasionally for some posts – such as promotional messages, while creating really thought-provoking content to drive conversations and engagement.

Full article: http://e27.sg/2012/12/05/is-advertising-the-future-for-fa...

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