06 Dec '12, 11am

In Asia, #BeautyBox companies are the next Clone Rush

In Asia, #BeautyBox companies are the next Clone Rush

In Asia, beauty box companies are the next Clone Rush December 6, 2012 by Terence LEE Glossybox is possibly the largest beauty box company in the world. Photo: Glossybox As the daily deals fever dies down, entrepreneurs in Asia have been on the lookout on the next big idea. It looks like they have found it. In the region, a new crop of startups have arisen, all centered around a singular concept: Beauty boxes. The idea sounds simple. Subscribers, who are mostly young women, pay a monthly fee to have a box of cosmetics samples delivered to them on a regular basis. Beauty brands have been freely giving out sample products, so why not mail them to potential customers instead? The market opportunity is there: Outside of China and India, the Asia-Pacific cosmetics market is valued at USD45.7B. The business model is proven: In the United States, Birchbox , which launched in 2010...

Full article: http://sgentrepreneurs.com/2012/12/06/in-asia-beauty-box-...

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