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14 Dec '12, 7am

DRTV rebrands #Fastworld virtual store into e-marketplace for online merchants.

DRTV rebrands #Fastworld virtual store into e-marketplace for online merchants.

Indonesian infomercial and retail company DRTV Corporation has recently re-branded its seven year-old telemarketing site, from www.thefastworld.com to www.fastworld.co.id. The service is now revamped as an e-retailer that provides an e-marketplace for online sellers. The e-commerce site was established to extend their distribution channel on top of around 80 outlets across Indonesia (called “Innovation Store”) through one of their business arms, PT Jabalu Media Internusa so they can sell the products they have imported from online sources. The company has been in the home shopping business for more than 17 years, and was widely known by its TV commercials flying around in numerous private-owned TV stations, promoting products in several categories, including home appliances, fashion, health, beauty and premium gadgets. “300 items has been pooled in their basket so far and ...

Full article: http://e27.sg/2012/12/14/drtv-rebrands-fastworld-virtual-...

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