19 Dec '12, 2pm

Since everyone is #social, how do you stand out from the rest?

Since everyone is #social, how do you stand out from the rest?

It is a no-brainer these days that brands must use social media to strategically communicate and build relations with their customers. However, with everyone using social media, how can your brand stand out from the rest? According to SimplyMeasured.com , there has been a 65% increase in engagement just one month after Facebook introduced timeline for brands. By this, I believe that a strong differentiating factor for your brand is visual content. After all, people love to see and share visual content because it brings an element of entertainment to the learning process, which reflects well on your brand. One of the successes of Pinterest and Tumblr was its visual element. Not only had it fuelled our obsessions for beautiful photography and sensational design, it has created consumer trends whereby consumers now take more pleasure in visual evocations. In the past, markete...

Full article: http://e27.sg/2012/12/19/everyone-is-social-how-do-you-st...

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