20 Dec '12, 7am

Social games analytics and recommendation engine Sogamo raises funds from IncuVest

Social games analytics and pesonalization engine Sogamo raises funds from IncuVest December 20, 2012 by Terence LEE Sogamo , a Singapore-based real-time analytics and personalization engine for social games, has recently closed USD 500K in seed funding from Incuvest and NRF under the Technology Incubation Scheme (TIS). The funds will help ZelRealm, the company behind Sogamo, scale and market their product. Unlike conventional application data analysis systems, Sogamo doesn’t just focus on generating data. Instead, it interprets data and turns it into actionable recommendations. ZelRealm, founded in 2007 by a group of game enthusiasts and engineers, claims it is one of the first companies in the industry to make use of gamers’ profiles to automate personalization in-game events. The platform, which works on Flash games, also offers real-time market dynamics visualization me...

Full article: http://sgentrepreneurs.com/2012/12/20/social-games-analyt...

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