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21 Dec '12, 4am

Cross-platform messaging app KakaoTalk from #Korea is heavily promoting in #Japan.

Cross-platform messaging app KakaoTalk from #Korea is heavily promoting in #Japan.

Cross-platform messaging may be the next killer app of connected devices. Korea’s KakaoTalk is now trying to generate buzz in the Japanese market with funny video ads. SMS may have been the killer app of mobile in the 1990s, but with the popularity of smartphones, cross-platform messaging services are all the rage. Instant messaging with a richer experience than the usual SMS has actually been one of the main selling points of RIM’s BlackBerry in the emerging markets, with cheap BBM plans popular in the so-called Blackberry nations . But as Android and iOS have overtaken RIM’s declining platform, applications like Viber, Whatsapp and Kik have started vying for dominance. Recently, there has also been an upsurge of homegrown apps in the Asia Pacific region, which include LINE from Japan, Tencent’s WeChat from China, and KakaoTalk from South Korea. But of course, cross-platf...

Full article: http://e27.sg/2012/12/21/korean-cross-platform-messaging-...

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