31 Dec '12, 7am

360 Degree Branding: Seize every point of user contact - e27

Valerie Tan, Head of Digital Marketing at Dropmyemail, shares insights into a comprehensive approach to branding. I’m with a startup. Resources are tight. So it’s all about ROI, ROI, ROI. Right? Way wrong! It’s precisely because a brand is fairly new that you need to be where the users are to build brand image. What you need is a 360 Degree holistic view to branding. That translates to being consistently visible in as many channels as possible across Paid, Owned and Earned Media. Here is what we did for Dropmyemail: Content Marketing – blog Videos on YouTube Facebook Twitter (@Dropmyemail) LinkedIn Wikipedia entry SEO. Press coverage by Wall Street Journal, Venture Beat, Tech in Asia, The Straits Times, Singapore Business Review etc. Along with those, we had numerous site redesigns, Paid Search, Display ads and Affiliate Marketing. Yes, we have done all that this year and ...

Full article: http://e27.sg/2012/12/31/360-degree-branding-seize-every-...

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360 Degree Branding: Seize every point of user ...

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Valerie Tan, Head of Digital Marketing at Dropmyemail, shares insights into a comprehensive approach to branding. I’m with...

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