04 Jan '13, 4am

Location-based marketing startup Sprooki gets a big push from YFind indoor #GPS tech.

Location-based marketing startup Sprooki gets a big push from YFind indoor #GPS tech.

Singapore-based location services startup Sprooki and indoor GPS provider YFind have partnered to bring their business intelligence solutions to an APAC and worldwide audience. Location-based services are perhaps among the killer apps of mobile devices like smartphones and tablets. With Singapore having about 150% mobile penetration rate and almost 100% smartphone penetration rate, businesses are taking heed, and have started to take advantage of these devices’ location-aware features in offering promos and services. But while devices have GPS, indoor location-targeting is perhaps the holy grail of location services. GPS positioning is done by triangulation from satellites, which requires a user to be within line of sight of the sky. This usually makes it difficult for a smartphone to determine its location in an indoor setting, such as an office building, mall, school cam...

Full article: http://e27.sg/2013/01/04/location-based-marketing-startup...

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Singapore’s Sprooki Hooks Up With YFind on Indoor Positioning Technology

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