23 Aug '13, 7am

Stealth dining: The new catering a brilliant article on #Clubvivre

Stealth dining: The new catering a brilliant article on #Clubvivre

If the couple behind Clubvivre had their way, everyone - not just those who dine at Robuchon often enough to have Joel on their speed-dial - should have access to a private chef. "Private dining is the new catering," says co-founder Maria Kuvshinova. "The concept of "eating" is slowly changing. It's not just about nutritional intake, people are looking for a whole dining experience." Add to that the ease of the Internet and a growing "I want it now" generation, and running an online food service seems a natural progression. Which is why Ms Kuvshinova, a Russian native who was formerly a regional manager for youth leadership network AIESEC, teamed up with partner Andries de Vos to start Clubvivre in January. Think of it as an online marketplace for personal chefs. One can pick from pre-designed events such as an art jamming session with high tea and bubbly catered by a pers...

Full article: http://www.soshiok.com/article/26346#.UhcJqGZYoDA.twitter

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Clubvivre: The new catering in The Business Times

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