18 Nov '13, 2am

Starbucks loses 'Charbucks' appeal

NEW YORK - Starbucks Corp has failed to persuade a federal appeals court to stop a small, family-owned New Hampshire roaster from selling coffee known as "Charbucks." Ruling in a case that began in 2001, the 2nd US Circuit Court of Appeals said Black Bear Micro Roastery and its owner, Wolfe's Borough Coffee Inc., may keep selling "Charbucks Blend,""Mister Charbucks" and "Mr. Charbucks" coffee. Circuit Judge Raymond Lohier wrote for a three-judge panel that Seattle-based Starbucks did not deserve an injunction to stop Charbucks sales, having failed to prove that consumers would be confused through a "blurring" of its brand. The New York-based appeals court let stand a Dec. 2011 finding by US District Judge Laura Taylor Swain in Manhattan that Charbucks was "only weakly associated with the minimally similar" Starbucks trademark. Many retailers, especially those selling luxur...

Full article: http://www.soshiok.com/content/starbucks-loses-charbucks-...

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