21 Feb '14, 2am

Beijing bun chain steamed in brand kerfuffle

Beijing bun chain steamed in brand kerfuffle

CHINA - A steamed-bun shop in Beijing, which made headlines in December when President Xi Jinping tasted its offerings in a surprise visit, is considering legal action after it discovered that buns are being sold under its name without its permission. Qing Feng Steamed Dumpling Shop announced its intention to protect its brand after it discovered buns it sold to a theme park in Changsha, Hunan province, were resold to customers under the brand name of Qing Feng. Changsha Window of the World, a theme park, bought 5,000 cooked buns from a branch of the Qing Feng company on Jan 22 and sold them in a temple fair it organised on Jan 31 at a price of 5 yuan (S$1) each. The average price of a Qing Feng bun is about 1 yuan each. The bun Xi ordered, for example, which is stuffed with pork and green onions, costs 3.5 yuan for three. While Qing Feng buns got nationwide publicity afte...

Full article: http://www.soshiok.com/content/beijing-bun-chain-steamed-...

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