20 Jan '12, 1pm
FIFA insists Brazil allow beer at World Cup
- FIFA secretary general Jerome Valcke insisted Thursday that Brazil must allow beer to be sold at World Cup 2014 matches even though the sale of alcohol is currently banned in its stadiums. "Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate," he said at the end of a visit to Brazil to meet with the local organizing committee. The FIFA official has insisted on several occasions that it wanted authorization for beer sales in the stadium, and had stressed that Brazil was warned of that when it was chosen to host the 2014 World Cup. FIFA has an agreement with its sponsor, the US-based Anheuser Busch brand Budweiser, and forbidding beer sales would cut into the football organization's revenues from the games. Sale of alcoholic beverages in stadiums is prohibited in Brazil, b...