28 Apr '14, 6am

Ronald McDonald has a new mission

Ronald McDonald has a new mission

Fast food giant McDonald's has brought its iconic mascot Ronald McDonald out of hiding and given him a makeover as part of a major global campaign that will give the historic figure a new role as a social media ambassador. After years of being sidelined in favour of celebrity endorsers like LeBron James, Justin Timberlake, Kobe Bryant, Usain Bolt, Destiny’s Child and Michael Phelps, the ageless 51-year-old will take the helm of social media channels around the world. His mandate: to promote the concept that "Fun makes great things happen" and connect virtually with consumers using the hashtag #RonaldMcDonald. American audiences can expect to see a lot more of the newly styled Ronald McDonald in television ads and restaurants later this year. To give the outdated clown a 21st century makeover, McDonald's tapped Broadway costume designer Ann Hould-Ward, who outfitted the mas...

Full article: http://www.hungrygowhere.com/dining-guide/new-and-updates...

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