30 Apr '14, 4am

When a French Luxury Group Buys Over Crystal Jade

When a French Luxury Group Buys Over Crystal Jade

French luxury group buys over Crystal Jade. Not exactly a piece of news I am excited about. I am proud of this home-grown brand, and think that some tastes are best left untouched. Just my view. The home-grown Chinese restaurant chain was bought over by Paris-based luxury group LVMH Moet Hennessy Louis Vuitton, which is set to market and brand Crystal Jade further with expansions to Europe and the Middle East. Why shouldn’t I be happy for a Singapore brand to spread its wings overseas? Let’s take a look back home first. We are in a situation where we are losing our hawkers; foodcourts graduating towards manufactured unauthentic tastes; independent cafes and restaurants are shutting like nobody’s business; and high rentals plus labour crunch is squeezing the F&B industry left-right-centre. Are we in deep s***? Now, a home-growth successful restaurant brand we can proudly ca...

Full article: http://danielfooddiary.com/2014/04/30/crystaljade/

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French luxury group taking over Crystal Jade

French luxury group taking over Crystal Jade

straitstimes.com 29 Apr '14, 11pm

Home-grown chain Crystal Jade will soon be running its restaurants with a dash of French flair, thanks to a new ownership ...

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straitstimes.com 03 May '14, 4am

Fresh from snapping up the Crystal Jade restaurant chain earlier this week, French luxury group LVMH Moet Hennessy Louis V...

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