26 Jul '14, 8am

Unmasking superfood Strong marketing has contributed to the popularity of exotic health food, but there are many...

Unmasking superfood Strong marketing has contributed to the popularity of exotic health food, but there are many...

More and more consumers are making a beeline for food which claim the "superfood" title. They believe such types of food have the power to help them stay healthy and keep dreadful diseases at bay. The list includes trendy leafy produce, such as kale and acai berries; exotic seeds, such as quinoa and chia seeds; and more familiar items such as chocolate, blueberries, garlic and many more. Supermarket chain Cold Storage introduced kale, air-flown from Australia, in April to test the market. Last month, it added the vegetable to its range of long-term product offerings. "Kale is one of the most talked-about superfood right now, and customers are also more interested in food products which promote wellness," said a representative from Cold Storage. "Shoppers might have heard of or discovered kale through the media or during their travels, and there is an increasing demand for ...

Full article: http://www.soshiok.com/content/unmasking-superfood

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