26 Mar '12, 8am

Wana buy over Birds Eye Fish Fingers?

Wana buy over Birds Eye Fish Fingers?

- Birds Eye Iglo, the frozen foods business bought out of Unilever by the private equity group Permira, is joining the shopping trolley of food assets up for sale, the Financial Times reported on Monday. The business, which includes Birds Eye fish fingers and frozen peas and generated sales in excess of 1.1 billion euros ($1.46 billion) last year, has been under the ownership of Permira for five years, the FT said. A sale is expected to raise approaching 3 billion euros, according to the article. Permira was nudged into appointing Credit Suisse to manage a sales process after receiving unsolicited expressions of interest, according to people close to the situation cited by the FT.

Full article: http://www.soshiok.com/article/18105

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