23 Sep '14, 2am

10 Lessons For The Potential Entrepreneur – The Papa Palheta Story

10 Lessons For The Potential Entrepreneur – The Papa Palheta Story

Every time another new café opens in Singapore , my train of thought goes in two extreme way – one in anticipation of discovering something fresh; the other wondering how long that new shop can survive. Welcome to Singapore, where new third wave coffee cafes open every other day (not exaggerating), but almost every single one of them face the same few problems – high rental, low supply of labour, close to nil marketing, lack of originality, and having very fickle-minded customers. Many customers are otherwise known as the “café hoppers”. There may be a certain sudden wave of customers during the initial opening, but if products don’t deliver, they will NEVER return. And also make sure their friends (and followers – everyone has followers to a certain degree) don’t return. The Third Wave Coffee A quick coffee history: The first wave began shortly after the World War when in...

Full article: http://danielfooddiary.com/2014/09/23/papapalheta/

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