28 Oct '14, 1am

Honey Creme – Korean Style Soft Serve In Singapore. Expect Long Long Queues

Honey Creme – Korean Style Soft Serve In Singapore. Expect Long Long Queues

It is not surprising that the queue at Honey Creme, the Korean style soft serve to launch at Singapore’s 313 @ Somerset, is super-duper long. The same happened in Taiwan and Hong Kong, the location next to a taxi stand is ‘conducive’ for queuing, and the PR agency handling its account is already known to be a powerhouse. Fans of llaollao yogurt downstairs, could find themselves upstairs pretty soon. The Korean soft serve craze started with Softree, and Honey Creme found immediate success when it opened its first store in Taiwan in March 2014, subsequently the same popularity in Hong Kong, Macau and now Singapore. (Technically, the store shouldn’t be ‘Korean’, though some media reports may reflect otherwise.) Things I do: decline the media tasting, and go queue on my own, just to experience what it is like to be a customer. Time taken to get a Honey Creme on a weekday after...

Full article: http://danielfooddiary.com/2014/10/28/honeycreme/

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