01 Mar '15, 6am

20 New Cafes in Singapore March 2015 – What’s Up With The Names?

20 New Cafes in Singapore March 2015 – What’s Up With The Names?

For potential café owners (who still dare enter this treacherous market), here are some tips. – Get a unique name. So that when people Google, they don’t end up somewhere else. – It should sound hip. Complete the sentences. Let’s go ________, We should have coffee at ________. Does your shop sound good in those blanks? – Apply for a Facebook Profile URL. You don’t want numbers on the URL. (A reminder to about half of the cafes featured here.) – At the same time, book your website, twitter, instagram accounts etc etc first. Even if you don’t intend to set them up now, keep them first.

Full article: http://danielfooddiary.com/2015/03/01/newcafesmarch/

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