31 May '12, 8pm

China's national food porn got foodies excited

In the week that it aired on national television from May 14 to 22, A Bite of China caused the ratings to spike like never before. This seven-episode documentary was originally commissioned by China Central Television (CCTV) for its dedicated documentary channel, CCTV 9, and was mooted and produced by the Channel 9's program director, Chen Xiaoqing. When the series debuted on CCTV 1, the station's main channel, there was an increase of 30 percent in viewer ratings, knocking off the drama serials that were normally aired in that prime-time slot. According to Liu Wen, general supervisor of CCTV 9, A Bite of China was an instant hit, chalking up 2 million tweets on Sina Weibo. The ripple effect continued to spread as Web users went online to ferret out the various traditional foods and delicacies mentioned in each episode. China's biggest online shopping portal Taobao.com sai...

Full article: http://www.soshiok.com/article/19183

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