12 Sep '16, 7pm

[POST]: 5 Tips On Building a Social Media Strategy for Your Small Business

According to the 2012 Social Media Marketing Industry Report “How Marketers Are Using Social Media to Grow Their Businesses” , survey respondents ranked generating more business exposure as the number one benefit of social media marketing, followed by increasing traffic and providing marketplace insight. If those goals mesh with the ones you have for your small business, it’s time to build a social media strategy that can accomplish them. Social media can help to establish your brand and raise awareness among consumers. The top five social media networks/tools for marketers reported by the survey are Facebook, Twitter, LinkedIn, blogs and YouTube. As you develop your social media strategy, there are a number of steps to keep in mind. 1. Identify your goals. What do you want to get out of social media? Besides the immediate goals of building a following by engaging users, t...

Full article: http://www.aspirantsg.com/building-a-social-media-strateg...

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