14 Sep '16, 7pm

5 Reasons Why Baby Boomers Should be in Your #BabyboomerHealth, #BabyboomerLifestyle

After millennials, baby boomers are the second -largest generational group. Although marketers might be quick to dismiss boomers because they are retiring and have fewer working years ahead of them, this group represents almost a quarter of the entire U.S. population. Baby boomers generally have retirement accounts and investments that help them maintain a comfortable lifestyle. Given the size of this group and its spending power, dismissing them in your marketing strategy can mean lost opportunity.

Full article: http://www.aspirantsg.com/5-reasons-baby-boomers-marketin...

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